#Originality: searching for concepts through the study of materials / processes / finishes.
#Sharing: constant encounter / clash of ideas with the team members and the client.
#Professionalism: knowledge and working techniques as the result of hours and hours spent “getting his hands dirty”.
#Detail: technical or functional is the essential element…the aesthetic comes by itself.
#Emotion: the feeling that conveys at first glance.
#Relationship: very important is the relationship with the person and the knowledge of his needs.
#Culture: everybody has something that can help us to grow.
#Time: today, yesterday, tomorrow.
#Social: enough but not too much.